Technology Localization

Technology Localization

When we look at technology and the varied ways in which we come in contact with it on a minute to minute basis it's completely astounding. Then go one step further and think about where that technology was created. Was it a local or was it an idea or concept that was created by someone across the globe? With the rate at which our markets are churning out new inventions and ideas it's difficult to pin point exactly where it all originated from, all thanks to the Localization process. We are able to keep track of companies and their products anywhere in the world; we are also able to buy those very products in our local markets and vice-versa.

Let us look at a couple of examples…

Cellular phones

When you look at your phone you take it for granted that the keys are in English; what about in China? Or Dubai? Or India? How do people in non-English speaking countries use a phone they do not understand? Well this is where you enter the amazing world of technology localization. Where technicians look into every single detail of that cellular phone and localize it to suit the local requirements. It's not just changing the packaging of that phone; it's a matter of localizing the technology in regards to the phone recognizing text abbreviations and auto-correcting words. Without technology localization a lot of text chat could horrible faux pas.

Global Positioning System or GPS

where would you be without your GPS system…literally!! There are a variety of GPS systems that are now available of phone apps and multiple devices. These devices maybe manufactured in China and shipped worldwide. So can you imagine if a GPS system you bought were manufactured in China and not localized? So once again technology localization comes into play. Not only are systems localized in regards to the language spoken but also in regards to certain local terminologies (a high-way in the UK is a freeway in the US).

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